- The most common regret people have is feeling as though the item they purchased is less valuable than what they spent for it.
- Other top regrets include:
- Used product less frequently than expected (34%)
- Spending too much money (32%)
- Finding a better brand/version of the product (32%)
- Having to pay for return shipping (31%)
- Finding a promo code after the fact (31%)
- Finding the item on sale after the fact (30%)
- Missing the return window (28%)
- Not buying a protection/insurance plan (26%)
- Not getting a different color/size (26%)
- As for why they made such regrettable purchases.
- 43% blame good advertising.
- 42% say the product came in a color they like.
- Almost 60% say they shopped online while drunk
- 83% of those drunk shoppers say they wound up buying something “dumb and frivolous.
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