- 61% of people say they have a traditional holiday gift the give every year.
- Another 64% say they have a traditional gift they receive every year
- Many of these go-to gifts are practical ones, with the top recurring gift being sweets (47%). Other recurring gifts include:
- Something homemade (44%)
- A gift card/money (46%)
- Makeup products (37%)
- Books (34%)
- Self-care items (33%)
- A toothbrush (32%)
- Skin products (31%)
- Underwear (30%)
- Pajamas (30%)
And when it comes to holiday gift gifting, most Americans follow certain traditions. In fact, 86% of Americans say holiday traditions are important to them, while 84% are excited to continue them.
Among the most popular gifting traditions:
- Opening one present on Christmas Eve (45%)
- Allowing one person to distribute gifts from the Christmas tree (45%)
- Opening presents at midnight on Christmas (44%)
- A White Elephant/Secret Santa exchange (40%)
- Gifts for the pets (36%)
- Specific order of opening gifts (35%)