A Movie Theater in Switzerland is announcing a new concept in movie watching!
The VIP bedroom area of the cinema complex looks almost like an ordinary bedroom, except it’s filled with eleven freshly-made double beds. Designed to entice consumers away from Netflix and back to the cinema, this new concept offers a cozy home-like movie experience – and to ensure that customers don’t fall asleep, cinema beds are equipped with electronically adjustable headrests.
Does that mean movie watchers can come in their pajamas? Would you go to a movie theater that offers the VIP bedroom experience?