- Music now beats sports, movies and even sex as the favorite form of entertainment worldwide, according to new research from Live Nation.
- Their “Living for Live” report is based on a survey of 40-thousand people in 15 countries about how they spend their time and connect with others.
- When asked to choose one type of entertainment for life, 39% would pick live music over sports or movies. And 70% would rather see their favorite artist live than have sex!