The "Tradwife Trend" -- What is it?

The tradwife trend is a social media movement that promotes traditional gender roles and homemaking. "Tradwife" is short for "traditional wife". 

  • Tradwives believe in traditional gender roles and marriages
  • They value homemaking and having children
  • They often promote submission to their husbands
  • They may reject modern feminism
  • They may romanticize the 1950s

"'Tradwife' seems to be a swing in the opposite direction of 'Girl Boss.' I think the pandemic forced most people to slow down and see the genuine benefits of slower living and prioritizing your home over work."


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